Narrowing
the Digital
Divide
Club Stride Digital Literacy Program
The Club Stride Inc. Digital Literacy Program represents a vital initiative to address the digital divide, empower youth disproportionately affected by the pandemic, and prepare them for success in the digital economy. The COVID-19 pandemic accelerated a shift towards a world where jobs, education, health services, government interactions, and even social connections are increasingly dependent on digital technologies. The pandemic has shown us that digital access and literacy are no longer optional but essential for every member of the community. It also exposed disparities within our community. Racial inequities and the economic impact of COVID-19 have left many young workers at a disadvantage. Research indicates that digital literacy is crucial for youth in a post-pandemic society. They must not only use digital technologies but also have the ability to select the right tools for the tasks at hand.
Digital Marketing Literacy Classes
Teaching Digital Marketing Literacy is one of the steps we're taking to inspire change in our community. Our work empowers participants with the tools to get more involved digitally and to understand the key strategies that they can use to become successful in this ever-evolving world.
We provide ongoing access to our full digital library of content for participants in our digital marketing training program.
There is currently a shortage of approximately 230,000 Digital Marketing Experts in the United States due to the digital transformation brought about by the pandemic. This presents unprecedented career opportunities for our community.
Key Program Elements: Comprehensive Digital Marketing Skills: Participants undergo training in digital marketing through boot camps. These camps cover seven crucial areas: SEO, Web Analytics, Pay-Per-Click, Conversion Optimization, Email Marketing, Content Marketing, and Social Media Marketing. Hands-On Experiential Learning: A hands-on curriculum featuring experiential project-based learning activities is delivered through live and online classes, ensuring better learning outcomes. Professional Media Technology Workshops: Each boot camp will include a minimum of two professional media technology workshops, focusing on content creation, media technology, and career development. Access to Training and Resources: Participants have access to respected training, resume-building tools, and career resources, creating pathways to professional growth. Personalized Support: Individualized support is provided to help participants succeed. Building Digital Marketing Portfolios: The program includes a post-course module on building digital marketing portfolios. In addition, our Digital Marketing Literacy program prepares youth 16 – 25 years old for OMCA certification. OMCA certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. Thousands of leading companies prefer to hire professionals with OMCA and OMCP credentials. Individuals who earn OMCA certification: Stand out to employers and clients as having verified digital marketing skills, education, and experience. Earn between 16-26% more than non-certified digital marketers. Operate more effectively as a marketing professional.